Points Redemption 

 

As a Gold member, once you accumulate 250 points, you can redeem those points for a £5 gift card. If you choose not to claim at the 250-point level, your points will be carried over. However, if you do claim at any level from 250 to 500 points, your points balance will be minus the number of points claimed. For example: If you have 350 points in your account and claim a £5 gift voucher, equivalent to 250 points, it means you still have 100 points remaining in your account. If you then accumulate 400 points to add to your current balance of 100, your account now has 500 points. You can choose to claim all or some of those points depending on the gift voucher of your choice. If you do claim all 500 points, your balance will reset to 0 points. Also, you can redeem points between 500 & 1000 points.

 

Once you accumulate 1000 points, you will automatically be upgraded to Platinum Tier. Membership in the Platinum Tier means you receive 2 points for every £1 spent + additional rewards. Earn 1000 points as a Platinum Tier member, and you will be upgraded to Diamond Tier, meaning you receive 3 points for every £1 spent + additional rewards.

  

Referral Incentive Points + Rewards

 

Referral (Gold Tier) receives 50 points + 10% off first purchase upon successful sign-up by referee.

Both the referral and referee receive 50 points each + 10% off upon successful sign-up and purchase by the referee.

 

Referral (Platinum Tier) receives 100 points + 10% off first purchase upon successful sign-up by referee.

Both the referral and referee receive 100 points each + 10% off upon successful sign-up and purchase by the referee.

 

Referral (Diamond Tier) receives 250 points + 10% off first purchase upon successful sign-up by referee.

Both the referral and the referee receive 250 points each + 10% off upon successful sign-up and purchase by the referee.

 

Birthday recognition

 

It’s a pleasure to take this opportunity and show our appreciation to you for being a Gold Tier member of MICHEL. In doing so, you are entitled to a £10 cash voucher. As a Platinum Tier member, you will get 10% off all purchases every day during your birthday month. And for Diamond Tier members, you receive 10% off all purchases every day during your birthday month + a £10 cash voucher.

 

This birthday recognition lasts as long as you remain a member of the MICHEL loyalty program. 

 

Member Anniversary

 

Gold Tier members receive 15% off total purchases during their anniversary month.

Platinum Tier members receive 20% off total purchases during their anniversary month.

Diamond Tier members receive 25% off total purchases during their anniversary month.

 

The anniversary starts 12 months from your sign-up date.

 

Membership Terms & Conditions

 

Membership is for a lifetime across all tiers, and once you attain the Platinum or Diamond tiers, you will be moved down to the tier before upon inactivity over a given period. For example: If you are Platinum tier, you will be downgraded to Gold if you don’t spend £1 in the last 180 days. If you are Diamond tier, you will be downgraded to Platinum if you don’t spend £1 in the last 120 days. That said, points will be carried over to the following year, and an anniversary reward will be given for each tier.

 

Birthday recognition is every year during your birthday month for a lifetime.

 

Currently membership is for use at Sports4Sure only and is non-transferable. However, being part of Micholmes Enterprises Limited, which provides travel services and works with other e-commerce platforms, MICHEL membership will soon be available to use for travel services like booking a holiday or discounts on flights & hotels, etc. Not to mention redemption with other Micholmes brands affiliated with other e-commerce platforms. Sports4Sure, on behalf of Micholmes Enterprises Limited, will keep you informed about these and many other changes.